Otto’s Tacos
Client
Otto's Tacos launched in 2013 in the East Village of New York City. The team behind Otto's had one simple goal, to bring New Yorkers the best flavors found in taquerias sprinkled throughout Southern California. Since then, founder Otto Cedeno and chef Joseph LoNigro grew Otto's Tacos to 4 locations in beloved neighborhoods in Manhattan.
Design Responsibilities
VISION
I was ask to consult with Otto’s Tacos, a New York City based taqueria, to increase their social media following and engagement while focusing on humanizing the brand, promoting online ordering, encouraging customer interaction, and giving back to their community. Below you will see campaigns made specifically for instagram posts and stories, which also were adapted across additional platforms like facebook and twitter.
Social Media Content Creation
Encourage follower interaction by promoting features on the account
Encourage followers to turn on story and post notifications to increase engagement.
Humanize the brand by introducing various members of each Otto’s location, while promoting open positions within the company.
